How to Get Sales from Referrals and Why They’re So Important

By Steve Noone O’Connor (Athena)

Before we jump into how to get sales from referrals lets answer the why — why is referralimages selling so important? The short answer is because you are pre-sold and that almost always ensures a shorter sales cycle. Being pre-sold gets you get access to decision makers faster and increases you chances of closing a sale. Your chances of closing a deal increases because people don’t make buying decisions without some research and outside opinion, that opinion comes from colleagues, friends and family so impress them (your current clients) and the network of referrals will undoubtedly follow.
So we now know why referral selling is so important, lets shift the focus to see how to get sales from referrals.