Selling Higher: Your Essential ‘C Level’ Glossary

By Ray Collis (Buyer Seller Insights) 

imagesThe reality is that today’s more business focused senior buyers talk quite a different language to the junior, often more technical buyer.  That poses a challenge for sellers that have dealt almost exclusively with the technical buyer in the past.  Adding some new words to the sales vocabulary is required.

                                                                           Are You Speaking The Right Language?