Why Customers Hate Small Talk

By Alen Mayer (Selling for (and to) Introverts) images

You like people and enjoy sales. You believe everyone, no matter their profession, is really a sales person. After all, sales drives business and generates revenue, right? So, whether you’re a manufacturer, service provider, retailer, even educator, you have something to sell to your distributors, clients, customers, students and parents.

So, how do you sell what you offer to a decision-maker? First things first. Do you believe you are targeting the right customers? Is your product or service vital to the success of the business you are trying to sell? If you answered yes to these two questions, then start with knowing your customer. How do you do that?  Here’s how.