Why Patience is Required in Sales and Sales Leaders Need to Stop Pushing

By Keenan (A Sales Guy Blog)

I get it. You need the sale. But pushing it, not having patience, in the long run, isn’t the way to sell.

I’m a big bump/mogul skier. I love it. There is no better feeling than ripping a zipperline down a mogul field. It’s awesome AND hard. I’ve been skiing moguls for years, and getting good has been a life long journey. It takes practice, practice and more practice. You have to be quick on your feet. You have to have excellent flexion and extension and you have to be patient – yes patient.

imagesThe patient piece has been the hardest for me. You see, when skiing bumps, you’re going fast and they moguls are coming at you one after the other. It feels like and looks like you have to turn really quickly, but the irony is, not as quickly as you think. One of the keys to skiing moguls is NOT to initiate your turn too early. If you do, you aren’t positioned correctly for the next mogul and it will put you in the back seat as you’r not correctly situated over the mogul. (You don’t want to be in the backseat going 25 – 30 miles an hour in the moguls!) You have to wait for the mogul to come to you and turn just as your about to come down the back side. It’s not very intuitive.

Sales is very similar. I see it all the time. We want the sale to progress faster than it is coming to us. We don’t wait for it to come to us, we force it and just like mogul skiing this doesn’t position us well for the next step. When we force the sale, we miss things. We don’t get all the stakeholders involved. The value proposition isn’t delivered correctly. Buy in isn’t created. Detractors aren’t identified. Pricing concerns are missed, etc. When we aren’t patient with allowing sales to develop, it costs us. We aren’t positioned well. Yes, sometimes we still close the sales, but it’s never pretty.

We need to be patient.

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