Selling When Your Business Has Had a Negative Perception Event

By John Asher  (Asher Sales Training Consulting) images

When a business has had a negative perception event, panic can set in among its salespeople. It make things tougher for them, especially when competitors smartly use it to their advantage and begin to take away accounts.

Every business is capable of making mistakes, but it is what you do when your business has had a negative perception event that will make the difference between disaster or recovery, or even greater brand loyalty. […Continue Reading…]