The Business Journals: Get Smart
By Matt Neuberger, president of Neuberger & Co. and can be reached at email@example.com
Selling can affect your psyche.
Losing a sale makes us feel bad, closing a sale gets us excited, approaching an unresponsive prospect makes us uncomfortable. But our daily sales interactions can seriously affect how we feel. It takes a conscious effort to address those feelings. Addressing our emotions about selling can be difficult, but taking sales personally can be overcome with five seconds of guts. The five seconds of guts is used to consciously focus on your personal feelings of self-worth and reaffirm that your role as a salesperson cannot influence your personal value.
During a training session, I was discussing the difference between personal identity and role performance with the group. I asked a question that is challenging to answer publicly, especially in a group of peers. The question was, “So we know that on a scale of 1 to 10 we should view ourselves as a 10, but how many people in this room can honestly say in their heart of hearts that they are confident they are a 10 no matter how they perform their job?”