Your Guide to Sales and Marketing Alignment

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Learn how marketing automation can help your marketing team focus on passing along the right leads, and your sales team can focus on closing deals.

If your sales and marketing teams are constantly at each other’s throats, it might be time to consider a solution that can help automate lead qualification and assignment, take the tedium out of lead nurturing, and improve marketing accountability with accurate ROI reporting. This white paper will discuss:

  • How marketing automation can improve communication between your two teams
  • How lead nurturing can save time and reduce tensions by preventing leads from slipping through the cracks
  • How accurate reporting can help tie marketing spend to revenue, putting marketing and sales on the same team when it comes to revenue attribution

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