When you think of buying what is most the most important contributing factor? Convenience, price, value added, features and benefits, expertise of the sales person? I could add a few and work to find the item that is in your mind but then I’d defeat the purpose of today’s post.
You see the point is this. That what ever contributing factor you have in your buying process you probably ‘impose’ on your buyer. In other words you sell to your comfort zone.