Would you rather purchase from a serious, black-and-white-type salesperson, or one who is easy to talk with and who might also become a good friend?
While that might sound like a dumb question, too many business and salespeople are afraid to go out of narrowly defined boundaries. They ignore references to personal events such as upcoming family gatherings or tickets to a show.
As a business professional, make it a part of your business development process to get to know your prospective client on a personal level, too. While in conversation, and hearing of a situation non-related to business proper, that event is most likely foremost on their mind. Treat the conversation as confidential. Pose inquiring questions to learn more and respond appropriately. Doing so serves to build the relationship. […Continue Reading…]