Sales Questions Find Hidden Desires

By Stephen Craine (

By asking the right sales questions you will discover your buyer’s hidden desires that influence their decisions to buy from you.

Sales questions usually find the benefits that your prospects want from your goods or services. SJP

But if you look deeper, and ask the right questions you can discover hidden desires that will tell you what your prospect really wants.

If you can find these deeper level needs you will close more sales and earn more money because you are giving the prospect what they really want.

Sales Questions to Discover Hidden Desires

Most sales questions only touch the surface of the prospect’s real needs. They don’t touch the buyer’s wants and desires.

Look at this example.