5 Steps to Summer Pipeline Building

 By: Ken Thoreson (SalesGravy.com)

What kinds of programs or activity are you launching in the next 30 days to make sure your summer is busy? SJP

I have simply built a list to help you think through your options, and I would like our readers to certainly add their thoughts and ideas as well.  Let’s all work together to ensure mutual success.

1.    Hunt your customer base: hold Customer Appreciate events, make sure your have a plan to contact each customer and offer additional products/services.

2.    Ask your vendors for idea’s and find out what other organizations are using to increase activity

3.    Schedule events for regional access; if you cover a large area or even a single city, schedule morning events in two separate areas, one day apart.   One might be on the North side of your city, the second in the South-as an example. As you prospect, make sure prospects know of both events-makes it easy for them to attend.

4.    Buy a new database and create a fun mailing and use over-sized post cards.

5.    Have each salesperson block a minimum of two hours a week to prospect fresh opportunities.

These are just a few to start the dialogue; the key is to make it happen-Now!

What are your ideas?