Tag Archives: alignment

Sales Tactic: Alignment with Company Direction is Your Job!

Rowing UpstreamSales reps, ever feel like you are paddling upstream trying to get your company to meet the needs of an awesome prospect?  Perhaps you need a slight product tweak.  Or, the clients needs an additional product or service that isn’t part of your portfolio. Maybe the issue is you!

Selling outside the box is often a recipe for disaster if you are not aligned with your company direction.  Lots of reps, myself included, tend to get wide-eyed when a big prospect is on the hook.  It is tempting to want to pull your company along for the ride.  Unfortunately, all too often that ride is a wild goose-chase.  I am not advocating giving up creativity in finding solutions to your prospects’ challenges.  I am merely saying that you should spend the bulk of your time selling in the sweet-spot where your company focuses. Continue reading Sales Tactic: Alignment with Company Direction is Your Job!

February Poll: How well is your business strategy aligned with daily activities?