Are your customers using time against you in a negotiation? Learn about a few techniques you can use when a time sensitive deal is becoming a problem and you need an answer fast.
Guest Post by Vince Gregory. Vince is a retired entrepreneur who volunteers for SCORE. He loves giving young business people the advice they need to succeed.
Cold calling is one of the proven ways to find new customers and increase sales for a business, yet many sales people are intimidated and downright scared of making cold calls to prospects. If you take a look at the methods and reasons behind cold calling, you can develop a confident, businesslike approach to prospective customers that will get you positive results.
One of the factors that intimidates sales staff is that cold calls often lead to rejections. No one likes to hear the word “no.” However, rejection is just part of the business of selling, and often “no” means “not right now” instead of “never.”
Here are some valuable cold calling tips that can help you next time you are looking for new customers.
Oh too often people get a sales job and think all they have to do is learn the product or services they are representing and then they can run out the door and sell it. Guess again. You must first know the 6 P’s of selling. They are: Proper Prior Planning Prevents Poor Performance. That alone says it all. To be a good sales person you must first know:
• What you are selling.
• Who you are selling it too (target customer).
• Why they would want to buy it.
• What the buzz words will be so that you can trigger a conversation which leads to the sale.
I recently finished reading a great book that I wanted to share, Charles Duhigg’s The Power of Habit. The focus of The Power of Habit transcends industries and following the advice in the book can benefit anyone who suffers from bad habits. A bad habit could be something as small as chewing your nails or late-night binge eating or as big as smoking or drinking alcohol excessively. Are you a morning jogger who has a productive day, or are you a snooze-button pusher who tends to procrastinate? Taking a closer look at our daily routine and deciphering what can trigger these habits and how we can create healthier ones can have a dramatic impact on both our personal and professional lives.
In his book, Duhigg discusses the neuroscience behind habits and supports his argument with experiments that have been done at M.I.T. for over a decade. The science behind habit formation and the way to break your bad habits was broken down in an easy to follow flow chart (see below). When looking at what habits you want to change, Duhigg illustrates three areas to focus on: The Cue, The Reward, and The Routine.
There are many bad sales habits: talking/pitching too much, procrastination, over-scheduling appointments, ignoring customer needs, unresponsiveness, poor time management, failing to follow the sales process, not creating a sense of urgency, etc. As a manager, your role is to put your staff in the best position to succeed. If you, as the manager, have these same bad habits, they are almost guaranteed to trickle down to your staff. Observing your own bad habits and making a conscious effort to change can be very motivational for people on your team, as leading by example is one of the most effective ways to influence others. Use the flow chart above to evaluate your habits and determine if you can institute a more effective process and better habits into your sales routine.
Now is the time to get rid of bad habits, especially when those bad habits are hurting your sales. Tom Searcy shares with Inc.com some common good and bad habits that have a significant impact on your results.
Read more and then share your thoughts on Tom’s suggestions or add your own!
America’s leading authority on referral selling, and author of No More Cold Calling, Joanne Black highly recommends you stay in touch with your network and rigorously build new connections. You will become closer and closer to potential clients. Your new referral network will contract your world. It will be faster and easier for you to give and receive referral introductions.
Read the entire article here.
- Are your salespeople prospecting/selling at the right level?
- Where do your salespeople currently and comfortably enter accounts?
- Are they getting in front of the right people?
- Are your salespeople entering at the appropriate level within an account that matches the level of expenditure, commitment and long term value to the prospect that your product or service represent?
- Do they have enough depth in their existing accounts?
- Are your salespeople comfortable interfacing with “head honcho” Senior Executives?
- Do they have the capacity to build relationships with a wide variety of people at varying levels in an organization? Far too many salespeople tend to enter an account at a level that is comfortable, easy and expedient.
Salespeople who enter an account too low, meaning they start selling to a person in an account with little or no authority, tend to do so for one or more of the following reasons, as revealed by The Brooks Group.