Tag Archives: sales success

The Evolution of Sales: Survival Guide

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Old-school selling is on the brink of extinction. Learn how to adapt and survive in this free eBook.

Sales experts from the world’s foremost brands help you close more deals and grow your business with survival tools for adapting to the new, social era of selling.

  • Scott Tapp, PGi
  • Ralf VonSosen, LinkedIn
  • Colleen Stanley, Sales Leadership, Inc.
  • Tamara Schenk, Miller Heiman Research Institute
  • Brendan Cournoyer, Brainshark
  • Nita Shah, Hubspot

Offered Free by: PGi

 

Sales Probing Questions That are Key to Understanding a Customers Needs.

By Matt G (The Sales Corner)

There’s one search happening on Google that seems to bring a fair amount of traffic to The Sales Corner. The search is “Sales Probing Questions.” The people searching these terms are generally looking for information on how to establish the correct questions to ask their customers. They are looking for magic tools to help them decide what are the right questions or not. I wish I could tell you what questions always work, but the truth is that you have to deal with a lot of trial and error in any sales environment.

th7T32TIPHThe goal is to increase sales or marketing visibility. In order to do this effectively you need to remain in constant production. The problem is that a lot of sales people, don’t know how to go about this in a way that’s beneficial, and doesn’t waste their time, or the customers time. Often times they get burned out.

Here are five Sales Probing Questions below that you can use to immediately start to impact your customer relationships. As a sales rep I pride myself on knowing my customers and what their problems are, and what makes them happy. You’ll find benefit in the same!

The Effect of Poor Customer Service and What to Do About It

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Although we all know that bad customer service hurts a business, this fact is made much more realistic and understandable by the monetary loss a business suffers from poor customer service. US enterprises lose an estimated $83 billion as a result of poor customer service. Could your business be suffering and losing money because of your customer service?

This new white paper details the scary real world figures that poor customer service causes but we also present detailed steps for you to carry out that will help improve your customer service and keep your customers happy.
Read on to discover:

  • Myths of customer service
  • Up-to-date data on how and why customers are affected by customer service
  • How to use channels, technology, and other strategic choices to improve your customer service

Offered Free by: Compare Business Products

 

4 Must Dos For Sales and Marketing Pros

By Melissa Madian ORACLE | eloqua

“I know I need to be unique and different when talking to customers; but I don’t know how?”

I had just finished running a sales training session for a group of major account reps, SJPwhen a colleague came up to me and very quietly uttered the above quote.  He was clearly embarrassed, lost and distraught. It got me thinking: if he was willing to sidle up to me and admit this distress; how many others were feeling the same but were too shy or embarrassed to come forward to talk about how to address it?

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How to Prepare for a Valuable Sales Discovery Session

By Brian Walsh (Business 2 Community)

SJP

Know Where You’re Going. Understand Where You’ve Been.

If you want to truly understand how you can help your client, you need to assess what you know. A call with someone you’ve never met before is very different than one where you have some background. This may seem like an elementary point, but I’ve seen way too many salespeople approach all their discovery calls the same way. As a result, they miss opportunities to change their conversation in a way that connects them to buyer value drivers. The prep is critical for many reasons, and it starts with two simple questions:

  1. Where am I in the account?
  2. Where am I not?

Remember the “Who”

Effective preparation doesn’t end there. A lot of salespeople make the mistake by only asking those questions. They focus their discovery only on the account white space, or if it’s a new account, where they think they have the biggest chance of making a sale. That information is important, but you need to consider the “who.”

Research from CSO Insights shows that three or more individuals are involved in the final B2B buying decision. Your challenge as a salesperson is to articulate your solution’s value and differentiation in a way that shows the business impact to each of these decision makers. You won’t be successful in showing your business impact to this key group if you don’t follow an effective discovery process.

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5 Steps to Summer Pipeline Building

 By: Ken Thoreson (SalesGravy.com)

What kinds of programs or activity are you launching in the next 30 days to make sure your summer is busy? SJP

I have simply built a list to help you think through your options, and I would like our readers to certainly add their thoughts and ideas as well.  Let’s all work together to ensure mutual success.

1.    Hunt your customer base: hold Customer Appreciate events, make sure your have a plan to contact each customer and offer additional products/services.

2.    Ask your vendors for idea’s and find out what other organizations are using to increase activity

3.    Schedule events for regional access; if you cover a large area or even a single city, schedule morning events in two separate areas, one day apart.   One might be on the North side of your city, the second in the South-as an example. As you prospect, make sure prospects know of both events-makes it easy for them to attend.

4.    Buy a new database and create a fun mailing and use over-sized post cards.

5.    Have each salesperson block a minimum of two hours a week to prospect fresh opportunities.

These are just a few to start the dialogue; the key is to make it happen-Now!

What are your ideas?

Emotionally Intelligent Sales Cultures – How And Why Eq Wins Business

By Colleen Stanley (SalesLeadership, Inc.)

Sales organizations are always looking for ways to grow their top and bottom line. They install the latest and greatest CRM tool, dollars are invested in customer surveys and their marketing department is tweeting, hooting and blogging. With this proactive approach towards growth, what is the reason many sales organizations still struggle to achieve quota? SJP

Maybe the problem isn’t in technology or marketing. Perhaps the problem is your sales culture. Webster’s Dictionary defines culture as a set of shared attitudes, values, goals and practices. A culture determines how you treat your employees, your customers and how you contribute to the community at large.

Sales cultures scoring low in emotional intelligence are filled with old sales dogs that refuse to learn new tricks. They sit on the porch of denial, refusing to adapt new approaches to selling. Many have sales lone rangers that care only about their quota and their commission check. They are not real interested in how their specific actions or inactions affect the company. Lone rangers seldom contribute at a sales meeting because helping others isn’t in their DNA.

Just the opposite, emotionally intelligent sales cultures share three common traits. They are learning organizations, collaborative and generous. Let’s examine each area as it relates to sales success.

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