Oh too often people get a sales job and think all they have to do is learn the product or services they are representing and then they can run out the door and sell it. Guess again. You must first know the 6 P’s of selling. They are: Proper Prior Planning Prevents Poor Performance. That alone says it all. To be a good sales person you must first know:
• What you are selling.
• Who you are selling it too (target customer).
• Why they would want to buy it.
• What the buzz words will be so that you can trigger a conversation which leads to the sale.